IMM Online and the entrepreneurs of the new economy: IVANAstore.ro

The 5th and currently last, autumn video story developed for our community is now on. Today’s story sheds light on IVANAstore.ro, a Romanian brand, created from the desire to integrate a part of the traditional Romanian culture in the apparel. Ivana products are made from carefully chosen, sustainable materials, which bring out the personality of the modern authentic woman. Our team supported the brand’s team with developing the strategy and build its online presence and selling channels. As a result, the number of orders on the site increased and Ivana’s story reached more people beyond Râmnicu Vâlcea.